Nan Zhou

发表

Brand Trust as a Second-order Factor: An Alternative Measurement Model

Rajiv Kashyap, Zhilin Yang, Zhilin Yang, 2008 .

Chinese Managers' Attitudes toward Advertising in China

William L. Moore, Richard J. Semenik, W. Moore, 1986 .

Long-Term Effects of Television Advertising on Sales of Consumer Durables and Nondurables--The Case of China

Ming Ouyang, Ming Ouyang, Nan Zhou, 2003 .

Estimating marketing persistence on sales of consumer durables in China

Ming Ouyang, Ming Ouyang, Nan Zhou, 2002 .

Relational norms and collaborative activities: Roles in reducing opportunism in marketing channels

Guijun Zhuang, Nan Zhou, Yin Zhou, 2015 .

The relationship between power and dependence in marketing channels

Guijun Zhuang, Nan Zhou, Guijun Zhuang, 2004 .

Market orientation, job satisfaction, product quality, and firm performance: Evidence from China

Kevin Zheng Zhou, Chenting Su, K. Zhou, 2008 .

Becoming a Consumer Society: A Longitudinal and Cross-Cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China, and Taiwan

Russell W. Belk, David K. Tse, R. Belk, 1989 .