Cynthia Webster

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Attitudes Toward Marketing Practices: The Effects Of Ethnic Identification

Cynthia M. Webster, Cynthia Webster, 2011 .

What Kind of Marketing Culture Exists in Your Service Firm? An Audit

Cynthia Webster, 1992 .

Refinement of the marketing culture scale and the relationship between marketing culture and profitability of a service firm

Cynthia M. Webster, Cynthia Webster, 1993 .

The Role of Brand Familiarity on the Impact of Word-Of-Mouth Communication on Brand Evaluations

Cynthia M. Webster, D. Sundaram, Cynthia Webster, 1999 .

An Exploration of the Meaning and Outcomes of a Customer-Defined Market Orientation

Cynthia M. Webster, Dave Webb, D. Webb, 2000 .

Exploring the national and organizational culture mix in service firms

Cynthia M. Webster, A. White, Cynthia Webster, 2010 .

THE IMPORTANCE CONSUMERS PLACE ON PROFESSIONAL SERVICES

Cynthia M. Webster, Cynthia Webster, 1988 .

To Delight, or Not to Delight? This is the Question Service Firms Must Address

Cynthia M. Webster, Donald C. Barnes, Michelle Beauchamp, 2010 .

Marketing culture and marketing effectiveness in service firms

Cynthia M. Webster, Cynthia Webster, 1995 .

The role of nonverbal communication in service encounters

Cynthia M. Webster, D. Sundaram, Cynthia Webster, 2000 .

Effect of service provider's communication style on customer satisfaction in professional services setting: the moderating role of criticality and service nature

Cynthia M. Webster, D. Sundaram, Cynthia Webster, 2009 .