Daniel C. Brannon

发表

Ketchup with your fries? Utilizing complementary product displays to transfer attention to a focal product

J. Reardon, A. Radón, Daniel C. Brannon, 2021, Journal of Retailing and Consumer Services.

Gender-based conversational interface preferences in live chat systems for financial services

Muhanad S. Manshad, Daniel C. Brannon, 2022, Journal of Financial Services Marketing.

The effect of online individual ethics cases on moral reasoning in business negotiation: An experimental study

Muhanad S. Manshad, Daniel C. Brannon, 2022, Journal of Education for Business.

If it has lots of bells and whistles, it must be the best: how maximizers and satisficers evaluate feature-rich versus feature-poor products

Daniel C. Brannon, Brandon Soltwisch, 2017, Marketing Letters.

Putting on a Show or Showing My True Self? When and Why Consumers Signal Accurate versus Enhanced Self-View Information

Daniel C. Brannon, 2016 .

What makes people choose within-domain versus across-domain compensation following a self-threat? The role of self-verification motives

Daniel C. Brannon, 2019, Journal of Marketing Management.

Pursuing premium: comparing pre-owned versus new durable markets

Chadwick J. Miller, Daniel C. Brannon, 2021 .

Personal saving orientation is associated with higher likelihood of paying with cash versus credit: The role of financial power signaling

Muhanad S. Manshad, Daniel C. Brannon, 2022, Personality and Individual Differences.

Maybe I Just Got (Un)lucky: One-on-One Conversations and the Malleability of Post-Consumption Product and Service Evaluations

Daniel C. Brannon, A. Samper, 2018 .

Haptic-payment: Exploring vibration feedback as a means of reducing overspending in mobile payment

Muhanad S. Manshad, Muhanad Shakir Manshad, Daniel Brannon, 2020, Journal of Business Research.

The influence of maximizing on personal saving intentions

Daniel C. Brannon, 2021 .

Putting on a Show Or Showing My True Self? Exploring Consumers’ Desire to Signal Accurate Versus Enhanced Identities

N. Mandel, Daniel C. Brannon, 2017 .

If it has lots of bells and whistles, it must be the best: how maximizers and satisficers evaluate feature-rich versus feature-poor products

Daniel Brannon, Brandon William Soltwisch, Daniel C. Brannon, 2017 .

Advertising, incentives, and the upsell: how advertising differentially moderates customer- vs. retailer-directed price incentives’ impact on consumers’ preferences for premium products

Chadwick J. Miller, Daniel C. Brannon, Jim Salas, 2021, Journal of the Academy of Marketing Science.

What’s my age again? The influence of subjective age on consumer health-related attitudes

Chadwick J. Miller, Daniel C. Brannon, 2019, Health marketing quarterly.

Sugar, perceived healthfulness, and satiety: When does a sugary preload lead people to eat more?

N. Mandel, Daniel C. Brannon, 2017, Appetite.

Activity apprehension in experiential purchases

Chadwick J. Miller, N. Mandel, Daniel C. Brannon, 2021 .

The Ethics of Maximizing or Satisficing

Daniel C. Brannon, V. Iyer, Brandon Soltwisch, 2020 .

Haptic-Payment: Stimulating 'Pain' of Payment through Vibration Feedback in Mobile Devices

Sultan A. Alharthi, Muhanad S. Manshad, Daniel Brannon, 2019, ISS.