Sanjay Putrevu

发表

Communicating in Print: A Comparison of Consumer Responses to Different Promotional Formats

Kenneth R. Lord, S. Putrevu, Sanjay Putrevu, 1998 .

Processing Internet Communications: A Motivation, Opportunity and Ability Framework

Kenneth R. Lord, S. Putrevu, Sanjay Putrevu, 2003 .

Exploring the dimensionality of the need for cognition scale

Kenneth R. Lord, S. Putrevu, Sanjay Putrevu, 2006 .

Consumer Responses Toward Sexual and Nonsexual Appeals: The Influence of Involvement, Need for Cognition (NFC), and Gender

S. Putrevu, Sanjay Putrevu, 2008 .

Advertising and publicity: An information processing perspective☆

Kenneth R. Lord, S. Putrevu, Sanjay Putrevu, 1993 .

Consumer Responses to Complex Advertisements: The Moderating Role of Need for Cognition, Knowledge, and Gender

Kenneth R. Lord, S. Putrevu, Joni Tan, 2004 .

COMMUNICATING WITH THE SEXES: Male and Female Responses to Print Advertisements

S. Putrevu, Sanjay Putrevu, 2004 .

The Influence of Editorial Context on Consumer Response to Advertisements in a Specialty Magazine

James W. Gentry, Yong J. Hyun, J. Gentry, 2003 .

A Proposed Model of Online Consumer Behavior: Assessing the Role of Gender

Marie-Odile Richard, Zhiyong Yang, Jean-Charles Chebat, 2010 .