Robert H. Ross

The nature of power in a marketing channel

Robert F. Lusch, R. Lusch, R. H. Ross, 1985 .

Brand equity's antecedent/consequence relationships in cross‐cultural settings

Thaweephan Leingpibul, Thaweephan Leingpibul, R. H. Ross, 2010 .

Creating low consumer product expectations

Robert H. Ross, Frederic B. Kraft, 1983 .

Customers' comparative loyalty to retail and manufacturer brands

Thaweephan Leingpibul, Donna F. Davis, Robert H. Ross, 2011 .