Nathalie Fleck

Birds of a feather flock together…definition, role and measure of congruence: An application to sponsorship

Pascale G. Quester, P. Quester, Nathalie Fleck, 2007 .

When a clean scent soothes the soul: Developing a positive attitude toward sharing service space with strangers

Caroline Ardelet, Nathalie Fleck, Julien Grobert, 2022, Journal of Retailing and Consumer Services.

What a Strange Bottle! Effects of Perceived Congruence of a Package Design

Virginie Maille, Nathalie Fleck, Priya Raghubir, 2017 .

Celebrities in Advertising: Looking for Congruence or Likability?

Michaël Korchia, Nathalie Fleck, I. L. Roy, 2012 .

Brand Personification through the Use of Spokespeople: An Exploratory Study of Ordinary Employees, CEOs, and Celebrities Featured in Advertising

Géraldine Michel, Nathalie Fleck, V. Zeitoun, 2014 .

Perceived Congruence and Incongruence: Toward a Clarification of the Concept, its Formation and Measure

Virginie Maille, Nathalie Fleck, 2011 .

When brands use CEOs and employees as spokespersons

Géraldine Michel, Nathalie Fleck, V. Zeitoun, 2020 .

Thirty Years of Conflicting Studies on the Influence of Congruence as perceived by the Consumer: Overview, Limitations and Avenues for Research

Virginie Maille, Nathalie Fleck, 2010 .

Club Med: coping with corporate brand evolution

P. Quester, Nathalie Fleck, 2010 .