Sara Vinyals-Mirabent

City brand projected personality: a new measure to assess the consistency of projected personality across messages

Sara Vinyals-Mirabent, L. Mohammadi, 2018 .

Double-entry analysis system (DEAS) for comprehensive quality evaluation of websites: case study in the tourism sector

Sara Vinyals-Mirabent, R. Pedraza-Jiménez, Carles Sanabre, 2020, El profesional de la información.

European urban destinations’ attractors at the frontier between competitiveness and a unique destination image. A benchmark study of communication practices

Sara Vinyals-Mirabent, 2019, Journal of Destination Marketing & Management.

Tourist information sources at different stages of the travel experience

Ariadna Fernández-Planells, Wiebke Weber, Sara Vinyals-Mirabent, 2020 .

Communicating Brand Personality

Thomas Koch, Sara Vinyals-Mirabent, 2020 .

“They Are Our Brothers”: The Migrant Caravan in the Diasporic Press

Eduard Fabregat, Sara Vinyals-Mirabent, Maria Meyers, 2020 .

The role of functional associations in building destination brand 1 personality : When official websites

M. Kavaratzis, Sara Vinyals-Mirabent, J. Fernández-Cavia, 2019 .

The role of functional associations in building destination brand personality: When official websites do the talking

M. Kavaratzis, Sara Vinyals-Mirabent, J. Fernández-Cavia, 2019 .