Judith A. Garretson

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The Meaning of Quality: Expectations of Students in Pursuit of an MBA

Scott C. Smith, M. Rapert, Anne M. Velliquette, 2004 .

The influence of coupon face value on service quality expectations, risk perceptions and purchase intentions in the dental industry

Kenneth E. Clow, K. E. Clow, J. A. Garretson, 1999 .

Highly coupon and sale prone consumer: benefits beyond price savings

Scot Burton, Scot Burton, J. A. Garretson, 2003, Journal of Advertising Research.

A scale for measuring attitude toward private label products and an examination of its psychological and behavioral correlates

Scot Burton, Donald R. Lichtenstein, Richard G. Netemeyer, 1998 .

Implications of accurate usage of nutrition facts panel information for food product evaluations and purchase intentions

Scot Burton, Scot Burton, Anne M. Velliquette, 1999 .

The strategic implementation process: evoking strategic consensus through communication

M. Rapert, Anne M. Velliquette, J. A. Garretson, 2002 .

An exploratory study into the purchase decision process used by leisure travelers in hotel selection.

David L. Kurtz, J. A. Garretson, Judith A. Garretson, 1995 .

SPOKES-CHARACTERS : Creating Character Trust and Positive Brand Attitudes

Ronald W. Niedrich, J. A. Garretson, Judith A. Garretson, 2004 .

The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communications

Scot Burton, Scot Burton, J. A. Garretson, 2005 .