Geoff Lancaster

CIM Coursebook 06/07 Marketing Fundamentals

Frank Withey, Geoff Lancaster, 2006 .

Value‐based marketing and its usefulness to customers

David Walters, G. Lancaster, D. Walters, 1999 .

Essentials of Marketing

Geoffrey A. Lancaster, Lester Massingham, G. Lancaster, 1998 .

E‐CRM: customer relationship marketing in the hotel industry

G. Lancaster, Geoff Lancaster, Diana Luck, 2003 .

Marketing and engineering: Can there ever be synergy?

G. Lancaster, Geoff Lancaster, 1993 .