Joan L. Giese

发表

Communicating through pictures and words: Understanding the role of affect and cognition in processing visual and verbal information

Jane Z. Sojka, Joan L. Giese, 2006 .

Advancing the aesthetic middle principle: Trade-offs in design attractiveness and strength

Ulrich R. Orth, Keven Malkewitz, Pamela W. Henderson, 2014 .

An exploratory study of word‐of‐mouth communication in a hierarchy of effects context

Eric R. Spangenberg, Joan L. Giese, 1997 .

Impression Management using Typeface Design

Joseph A. Cote, Pamela W. Henderson, J. L. Giese, 2004 .

The Influence of Personality Traits on the Processing of Visual and Verbal Information

J. L. Giese, Jane Z. Sojka, Joan L. Giese, 2001 .

Using type font characteristics to communicate brand personality of new brands

Ian D. Parkman, Bianca Grohmann, Bianca Grohmann, 2013 .

Defining Consumer Satisfaction

J. L. Giese, Joan L. Giese, 2003 .

Customer retailer loyalty in the context of multiple channel strategies

David W. Wallace, Jeannie L. Johnson, J. L. Giese, 2004 .

Retailer evaluation: the crucial link between in-store processes and shopping outcomes

John Godek, Joan L. Giese, Eda Gurel‐Atay, 2010 .

The Relationship between Processing Styles and Self-Control Behavioral Characteristics

Jane Z. Sojka, Joan L. Giese, 1998 .

Using individual differences to detect customer shopping behaviour

J. L. Giese, Jane Z. Sojka, Joan L. Giese, 2003 .

Effects of product-specific word-of-mouth communication on product category involvement

A. E. Crowley, Eric R. Spangenberg, J. L. Giese, 1996 .

Thinking And/Or Feeling: an Examination of Interaction Between Processing Styles

Jane Z. Sojka, Joan L. Giese, 1997 .

Exploring the Role of Shopping Efficacy on Customer Satisfaction and Behavioral Intentions

John Godek, J. L. Giese, Joan L. Giese, 2008 .

Using type font characteristics to communicate brand personality of new brands

Ian D. Parkman, Bianca Grohmann, Joan L. Giese, 2012, Journal of Brand Management.