Claudia E. Marshall

Creativity in services marketing : what's new, what works, what's developing

M. Venkatesan, M. Venkatesan, Diane H. Schmalensee, 1986 .

Developing new services

William R. George, W. R. George, Claudia E. Marshall, 1984 .

CAN WE BE CONSUMER‐ORIENTED IN A CHANGING FINANCIAL SERVICE WORLD?

Claudia E. Marshall, 1985 .

The Selling of Services: A Comprehensive Model

J. Kelly, W. R. George, Claudia E. Marshall, 2013 .