Wen Gong

Social networking sites: an exploration of the effect of national cultural dimensions on country adoption rates and usage patterns

Rodney L. Stump, Wen Gong, 2017 .

Global internet use and access: cultural considerations

Rodney L. Stump, Zhan G. Li, Wen Gong, 2007 .

Factors influencing perceptions toward social networking websites in China

Wen Gong, Wen Gong, 2013 .

Marketing to China's youth: A cultural transformation perspective

Tiger Li, Zhan G. Li, Wen Gong, 2004 .

Measuring Web Advertising Effectiveness in China

Lynda M. Maddox, Wen Gong, Wen Gong, 2003, Journal of Advertising Research.