Gareth Smith

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The application of marketing to British politics

John Saunders, J. Saunders, G. Smith, 1990 .

Consumer evaluations of extensions and their effects on the core brand

Adamantios Diamantopoulos, Ian Grime, A. Diamantopoulos, 2002 .

Introduction: Political Branding

Catherine Needham, Catherine Needham, G. Smith, 2015 .

DEVELOPING APPROPRIATE MEASURES OF NEW PRODUCT DEVELOPMENT: A CONTINGENCY-BASED APPROACH

James M. Saker, J. Saker, V. Story, 2001 .

The impact of brand extensions on brand personality: experimental evidence

Adamantios Diamantopoulos, Ian Grime, A. Diamantopoulos, 2005 .

Evaluating service quality in universities: a service department perspective

G. Smith, Alison A. Smith, Alison Smith, 2007 .

Strategic political segmentation ‐ A new approach for a new era of political marketing

G. Smith, A. Hirst, Gareth Smith, 2001 .

Developing buyer-supplier relationships in the automobile industry A study of Jaguar and Nippondenso

James M. Saker, J. Saker, G. Smith, 1997 .

The Use and Effectiveness of the Case Study Method in Management Education- A Critical Review

G. Smith, Gareth Smith, 1987 .