Gordon H.G. McDougall

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Complexities of Household Energy Consumption and Conservation

John D. Claxton, J. R. Brent Ritchie, G. Mcdougall, 1981 .

Canadian Marketing Cases and Exercises

Charles B. Weinberg, Gordon H.G. McDougall, 1988 .

Managing Customers Satisfaction : The Nature of Service Problems and Customers Exit, Voice and loyalty

G. Mcdougall, T. Levesque, Gordon H.G. McDougall, 1992 .

Any Data or None at All?

John D. Claxton, G. Keith Warriner, G. Mcdougall, 1984 .

Service problems and recovery strategies: an examination of the critical incident technique in a business‐to‐business market

Larry Lockshin, G. Mcdougall, L. Lockshin, 1998 .

Designing and Marketing Consumer Energy Conservation Policies and Programs: Implications from a Decade of Research

J. R. Brent Ritchie, G. Mcdougall, J. Ritchie, 1985 .

Service Problems and Recovery Stratégies: An Experiment

G. Mcdougall, T. Levesque, Gordon H.G. McDougall, 2009 .

Residential Home Audits: An Empirical Analysis of the Enersave Program

John D. Claxton, J. R. Brent Ritchie, G. Mcdougall, 1982 .

The Intangibility of Services: Measurement and Competitive Perspectives

G. Mcdougall, Gordon H.G. McDougall, Douglas W. Snetsinger, 1990 .

Consumer Energy Research: A Review

John D. Claxton, J. R. Brent Ritchie, G. Mcdougall, 1981 .

The Effectiveness of Recovery Strategies After Service Failure: An Experiment in the Hospitality Industry

G. Mcdougall, T. Levesque, Gordon H.G. McDougall, 1998 .

Consumer energy conservation policy An analytical approach

J. R. Brent Ritchie, Gordon H.G. McDougall, 1984 .

A Revised View of Service Quality Dimensions

G. Mcdougall, T. Levesque, Gordon H.G. McDougall, 2008 .

Customer Retention Strategies

Gordon H.G. McDougall, 2001 .