Lance Leuthesser

2+2=5? A framework for using co-branding to leverage a brand

Chiranjeev Kohli, Rajneesh Suri, Chiranjeev Kohli, 2003 .

Got slogan? Guidelines for creating effective slogans

Chiranjeev Kohli, Rajneesh Suri, Chiranjeev Kohli, 2007 .

Defining, measuring, and managing brand equity

Lance Leuthesser, Lance Leuthesser, 1988 .

Creating brand identity: a study of evaluation of new brand names

Katrin R. Harich, Chiranjeev Kohli, Chiranjeev Kohli, 2005 .

Brand equity: the halo effect measure

Katrin R. Harich, Chiranjeev Kohli, Chiranjeev Kohli, 1995 .

Product Positioning: A Comparison of Perceptual Mapping Techniques

Chiranjeev Kohli, Lance Leuthesser, 1993 .

Relational behavior in business markets : Iplications for relationship management

Ajay K. Kohli, Lance Leuthesser, Lance Leuthesser, 1995 .