Sarit Moldovan

The Different Roles of Product Originality and Usefulness in Generating Word of Mouth

Jacob Goldenberg, Amitava Chattopadhyay, J. Goldenberg, 2011 .

Opinion leadership in small groups

Yossi Richter, Eitan Muller, Elad Yom-Tov, 2017 .

Social Anti-Percolation and Negative Word of Mouth

Tom Erez, Sorin Solomon, T. Erez, 2004 .

What Drives Word of Mouth: A Multi-Disciplinary Perspective

Peeter W. J. Verlegh, Peeter W.J. Verlegh, S. Moldovan, 2008 .

Cellular automata modeling of resistance to innovations: Effects and solutions

Jacob Goldenberg, J. Goldenberg, S. Moldovan, 2004 .