Cornelia Pechmann

Mapping Engagement in Twitter-Based Support Networks for Adult Smoking Cessation.

Cheng Wang, Judith J Prochaska, Cynthia M. Lakon, 2016, American journal of public health.

A Comparison of Health Communication Models: Risk Learning Versus Stereotype Priming

C. Pechmann, Cornelia Pechmann, 2001 .

How direct comparative ads and market share affect brand choice.

David W. Stewart, C. Pechmann, Cornelia Pechmann, 1991 .

Transformative Consumer Research: For Personal and Collective Well-Being

Julie L. Ozanne, Simone Pettigrew, David Glen Mick, 2012 .

Origins, Qualities, and Envisionments of Transformative Consumer Research

Julie L. Ozanne, Simone Pettigrew, David Glen Mick, 2012 .

Conceptualizing Consumer Experiences in Cyberspace

Alladi Venkatesh, A. Venkatesh, J. Graham, 1998 .