P. Varadarajan

FUTURE STRATEGIC EMPHASES IN SERVICE VERSUS GOODS BUSINESSES

Ananthanarayanan Parasuraman, P. Varadarajan, 1988 .

Research on corporate diversification: A synthesis

Vasudevan Ramanujam, V. Ramanujam, P. Varadarajan, 1989 .

An empirical investigation of the relationship between market share and the competitive market position of a firm

P. Varadarajan, P. Varadarajan, 1979 .

Competitive position effects and market share: An exploratory investigation

William R. Dillon, W. R. Dillon, P. Varadarajan, 1981 .