Patrizia de Luca

Online Channels and the Country of Origin

D. Vianelli, Giovanna Pegan, Patrizia de Luca, 2019 .

Introduction to the Country of Origin Effect in International Marketing Strategies

D. Vianelli, Giovanna Pegan, Patrizia de Luca, 2019 .

The Importance of Consumer Perception of Corporate Social Responsibility to Meet the Need for Sustainable Consumption

G. Schoier, Giovanna Pegan, Patrizia de Luca, 2020 .

Fostering Sustainability @UniTs

P. Bevilacqua, Patrizia de Luca, B. Campisi, 2021, Journal of Sustainability Perspectives.

Strategic Entry Modes and Country of Origin Effect

D. Vianelli, Giovanna Pegan, Patrizia de Luca, 2019 .

Consumer Preferences for Origin and Organic Attributes of Extra Virgin Olive Oil: A Choice Experiment in the Italian Market

F. Marangon, S. Troiano, Giovanna Pegan, 2021, Foods.

Antecedents of green purchase choices: Towards a value-oriented model

Giovanna Pegan, Patrizia de Luca, F. Del Missier, 2023, Journal of Cleaner Production.