G. Prakash

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Intention to buy eco-friendly packaged products among young consumers of India: A study on developing nation

Pramod Pathak, P. Pathak, G. Prakash, 2017 .

Do altruistic and egoistic values influence consumers’ attitudes and purchase intentions towards eco-friendly packaged products? An empirical investigation

S. A. R. Khan, J. Garza‐Reyes, Anil Kumar, 2019, Journal of Retailing and Consumer Services.

Does environmentally responsible purchase intention matter for consumers? A predictive sustainable model developed through an empirical study

Anil Kumar, G. Prakash, G. Kumar, 2021 .

Intentions to Use Social Networking Sites (SNS) Using Technology Acceptance Model (TAM)

G. Prakash, Ruchi V. Dixit, 2018 .

Using Technology Acceptance Model to Study Customers’ Perception Towards Green Banking

G. Prakash, D. Shrivastava, Apurva Shrivastava, 2019, Think India.

How e-WOM influences consumers' purchase intention towards private label brands on e-commerce platforms: Investigation through IAM (Information Adoption Model) and ELM (Elaboration Likelihood Model) Models

G. Cappiello, B. Gupta, Sumit Kumar, 2023, Technological Forecasting and Social Change.

An Empirical Study on Returns to Scale in the Production of Wheat: A Case Study of Bijalpur Village, Indore District (M.P.)

N. Choudhary, G. Prakash, 2015 .

Gender effects on impulse buying behavior

S. Sahney, Archana Shrivastava, G. Prakash, 2017 .

A Study of Marketing Channels and Marketing Effeciency of Kashmiri Apple

G. Prakash, H. Sheikh, 2016 .

Application of consumer style inventory (CSI) to predict young Indian consumer’s intention to purchase organic food products

R. Yadav, G. Prakash, P. Singh, 2018, Food Quality and Preference.

Analysing the relationship of adaption of green culture, innovation, green performance for achieving sustainability: Mediating role of employee commitment

Eswara Krishna Mussada, J. Antony, S. Luthra, 2021 .

Investigating the effects of consumer characteristics with respect to brand knowledge and product involvement on brand alliance evaluation

G. Prakash, Anees Ahmad, Pankaj Singh, 2021 .

Impact of advertising scheme on impulse buying behavior of consumer in: An empirical study of Noida city

G. Prakash, Rekha Saraswat, 2012 .

Empirical study of customer retention strategies of small retail shoppers

G. Prakash, S. Prakash, rupali pramaik, 2012 .

Sales Promotion Strategies and Customers Impulsive Buying Behavior: A Study of Indore City

G. Prakash, Sanjay Pramanik, Rupali Pramanik, 2018 .

Linking brand personality to brand equity: measuring the role of consumer-brand relationship

R. Yadav, Pankaj Singh, G. Prakash, 2021, Journal of Indian Business Research.

Resilience in food processing supply chain networks: empirical evidence from the Indian dairy operations

G. Prakash, 2022, Journal of Advances in Management Research.

Achieving competitive advantage and organisational performance through service quality initiatives in the supply chain

K. Shanker, G. Prakash, G. Prakash, 2008, 2008 4th IEEE International Conference on Management of Innovation and Technology.

Trust, convenience and environmental concern in consumer purchase intention for organic food

Pankaj Singh, G. Prakash, G. Kumar, 2023, Spanish Journal of Marketing - ESIC.