Rodrigo Uribe

Comparing children's explicit and implicit understanding of advertising and placement on TV

Rodrigo Uribe, Alejandra Fuentes-García, Alejandra Fuentes-García, 2017 .

Examining the “Decoy” Effect in Substitute and Related Products: Evidence from Chile (Extended Abstract)

Rodrigo Uribe, Enrique Manzur, Maximiliano Werner, 2017 .

Do Consumers Evaluate New and Existing Fruit Varieties in the Same Way? Modeling the Role of Search and Experience Intrinsic Attributes

Rodrigo Uribe, Rodrigo Infante, Carolina Kusch, 2020 .

Sidedness, commercial intent and expertise in blog advertising

Rodrigo Uribe, Rodrigo Uribe, Cristian Buzeta, 2016 .

Exemplars' impacts in marketing communication campaigns

Rodrigo Uribe, Pedro Hidalgo, Enrique Manzur, 2013 .

Research Note: The Tabloidization of British Tabloids

Barrie Gunter, Rodrigo Uribe, B. Gunter, 2004 .

Are `Sensational' News Stories More Likely to Trigger Viewers' Emotions than Non-Sensational News Stories?

Barrie Gunter, Rodrigo Uribe, B. Gunter, 2007 .