Herbert E. Krugman

The Learning of Consumer Preference

Herbert E. Krugman, 1962 .

Television program interest and commercial interruption.

H. E. Krugman, Herbert E. Krugman, 1983 .

Some Applications of Pupil Measurement

H. E. Krugman, Herbert E. Krugman, 1964 .

White and Negro Responses to Package Designs

Herbert E. Krugman, 1966 .

Brain wave measures of media involvement.

H. E. Krugman, Herbert E. Krugman, 1971 .