Easwar S. Iyer

Consumer recycling: role of incentives, information, and social class

Rajiv Kashyap, E. Iyer, R. Kashyap, 2007 .

Environmental Organization Alliance Relationships within and across Nonprofit, Business, and Government Sectors

George R. Milne, E. Iyer, Easwar S. Iyer, 1996 .

Deviations From a Shopping Plan: When and Why Do Consumers Not Buy Items As Planned

E. Iyer, S. Ahlawat, Easwar S. Iyer, 1987 .

Origin of rumor and tone of message in rumor quelling strategies

E. Iyer, Kathleen Debevec, Easwar S. Iyer, 1991 .

Theory of Alliances: Partnership and Partner Characteristics

E. Iyer, Easwar S. Iyer, 2003 .

Self‐referencing as a mediator of the effectiveness of sex‐role portrayals in advertising

E. Iyer, Kathleen Debevec, Easwar S. Iyer, 1988 .

Enhancing Knowledge Development in Marketing

Wesley J. Johnston, George R. Franke, Roger Calantone, 2010 .