Amy Chu May Yeo

Students-as-customers’ satisfaction, predictive retention with marketing implications: The case of Malaysian higher education business students

Stephen Carter, Stephen Carter, Amy Chu May Yeo, 2016 .

The Influence of B2B Relationship Quality on Opportunism and Firm Performance

Amy Chu May Yeo, Marcus Ee Ken Lai, 2020 .

The Influence of E-Servicescape on Mobile Shopping Intention: The Mediating Role of Customer Satisfaction

Amy Chu May Yeo, Xiu Lei Moh, Boon Tiong Low, 2021, HOLISTICA – Journal of Business and Public Administration.

Integrated cultures, perceived managerial competencies and organisational performance:a Malaysian context

Amy Chu May Yeo, 2006 .

The influence of an organisation’s adopted corporate social responsibility constructs on consumers’ intended buying behaviour: a Malaysian perspective

S. Carter, Amy Chu May Yeo, Sky Xiu-Mei Lee, 2018, Social Responsibility Journal.

Mobile apps usage by Malaysian business undergraduates and postgraduates: Implications for consumer behaviour theory and marketing practice

Stephen Carter, Amy Chu-May Yeo, Stephen Carter, 2016, Internet Res..

The antecedents influencing shoppers’ frequencies of visit and purchase intention in the shopping mall: A study on the pull factors

C. Kwek, Amy Chu May Yeo, Wei Seng Ong, 2019 .

Developing undergraduate social and emotional competencies: a UK/Malaysian comparison

Stephen Carter, Amy Chu May Yeo, 2014 .