David Forlani

New product decision making: How chance and size of loss influence what marketing managers see and do

John W. Mullins, Orville C. Walker, O. Walker, 2002 .

Perceived risks and choices in entrepreneurs' new venture decisions

John W. Mullins, J. Mullins, D. Forlani, 2000 .

Missing the Boat or Sinking the Boat: A Study of New Venture Decision Making

John W. Mullins, J. Mullins, D. Forlani, 2005 .

Managerial risk perceptions of international entry‐mode strategies

Madhavan Parthasarathy, Susan M. Keaveney, Madhavan Parthasarathy, 2008 .

Risk and rationality: the influence of decision domain and perceived outcome control on managers' high‐risk decisions

D. Forlani, David Forlani, 2002 .