Joanne Mackellar

Dabblers, fans and fanatics: Exploring behavioural segmentation at a special-interest event

J. Mackellar, Joanne Mackellar, 2009 .

Determinants of business engagement with regional sport events

J. Mackellar, Joanne Mackellar, 2015 .

Event Audiences and Expectations

J. Mackellar, Joanne Mackellar, 2013 .