Zakary L Tormala

Resisting persuasion by the skin of one's teeth: the hidden success of resisted persuasive messages.

Richard E Petty, R. Petty, Zakary L. Tormala, 2006, Journal of personality and social psychology.

The Effects of Minority/Majority Source Status on Attitude Certainty: A Matching Perspective

Zakary L. Tormala, Zakary L Tormala, Victoria L Desensi, 2009, Personality & social psychology bulletin.

A new look at the consequences of attitude certainty: the amplification hypothesis.

Zakary L. Tormala, D. Rucker, J. Clarkson, 2008, Journal of personality and social psychology.

Thought confidence as a determinant of persuasion: the self-validation hypothesis.

Richard E Petty, Pablo Briñol, R. Petty, 2002, Journal of personality and social psychology.

The Perceived Informational Basis of Attitudes: Implications for Subjective Ambivalence

Zakary L. Tormala, Zakary L Tormala, Victoria L Desensi, 2008, Personality & social psychology bulletin.

“Think” Versus “Feel” Framing Effects in Persuasion

Zakary L. Tormala, Nicole D. Mayer, Zakary L Tormala, 2010, Personality & social psychology bulletin.

Assimilation and Contrast in Persuasion

Zakary L. Tormala, J. Clarkson, Zakary L Tormala, 2007, Personality & social psychology bulletin.

Resistance to Persuasion and Attitude Certainty: The Moderating Role of Elaboration

Richard E Petty, R. Petty, Zakary L. Tormala, 2004, Personality & social psychology bulletin.

Unpacking attitude certainty: attitude clarity and attitude correctness.

Derek D. Rucker, John V. Petrocelli, Zakary L. Tormala, 2007, Journal of personality and social psychology.