Charles E. Young

A Model for Predicting Advertising Quality As a Key to Driving Sales Growth

Charles E. Young, Adam Page, 2014, Journal of Advertising Research.

Advances in Consumer Research Volume 18, 1991 NNNN Pages 545-549 the Visual Experience of New and Established Product Commercials

Charles E. Young, Michael Robinson, 1991 .

The Impact of Rational, Emotional, And Physiological Advertising Images On Purchase Intention

Charles E. Young, B. Gillespie, Christian Otto, 2019, Journal of Advertising Research.

Capturing the Flow of Emotion in Television Commercials: A New Approach

Charles E. Young, 2004, Journal of Advertising Research.

The Advertising Magnifier Effect: An MTV Study

Charles Young, Todd Cunningham, Todd Cunningham, 2006, Journal of Advertising Research.

Visual connectedness and persuasion.

Charles Young, Charles E. Young, Michael Robinson, 1992 .

Creative Differences Between Copywriters and Art Directors

Charles E. Young, 2000, Journal of Advertising Research.

Brain Waves, Picture Sorts®, and Branding Moments

Charles Young, Charles E. Young, 2002, Journal of Advertising Research.