K. Heischmidt

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Importance-performance analysis revisited: the role of the factor structure of customer satisfaction

Kurt Matzler, Kurt Matzler, E. Sauerwein, 2003 .

A multivariate analysis of choice criteria for hospitals.

K. Heischmidt, F. Hekmat, P. Gordon, 1994, Journal of hospital marketing.

Dimensions of Quality in Online Business Course Offerings: Content, Format and Feedback

Yves Damoiseau, K. Heischmidt, 2012 .

Patients' Perceptions of Physicians: A Pilot Study of the Influence of Prime-Time Fictional Medical Shows

K. Heischmidt, Mary E. Stinson, 2012, Health marketing quarterly.

Gender differences in self-identity motives for luxury consumption Melike Altintas Southeast Missouri State University

K. Heischmidt, 2018 .

Implementing business ethics: Sexual harassment

K. Heischmidt, Kay Crain, 1995 .

Information source preference and dental selection

K. Heischmidt, F. Hekmat, 1996 .

The Changing Attitudes of CPAs toward Advertising

K. Heischmidt, J. Elfrink, 1991 .

Rating of Marketing Publications: Impact of Accreditation and Publication History

K. Heischmidt, Peter-John Gordon, Kenneth A. Heischmidt, 1993 .

Leader-Member Exchange and Job Satisfaction Bond and Predicted Employee Turnover

K. Heischmidt, Amy Henson, Ismatilla Mardanov, 2008 .

Professional Accounting Services

K. Heischmidt, J. Elfrink, B. Mays, 2002 .

Consumer attitudes important in choosing lawyers and accountants according to decision-making style

K. Heischmidt, W. Coscarelli, 1995 .

The Importance of Ethical Training for the Improvement of Ethical Decision-Making

D. Rottig, K. Heischmidt, 2007 .

A survey of customers and non-customers of chiropractic services: an empirical observation.

K. Heischmidt, F. Hekmat, 1991, Health marketing quarterly.