Hoda Diba

Social media influence on the B2B buying process

R. Abratt, Hoda Diba, Joseph M. Vella, 2019, Journal of Business & Industrial Marketing.

Self-Affirmation of Narcissists on Social Media: A Study Proposing a New Method of Categorization on Facebook Ads

Hoda Diba, Mario L. Cassar, Jirka Konietzny, 2017 .

Employer Branding: COVID Impact on IT Companies

Hoda Diba, Amir Dabirian, 2022, IT Professional.

A great place to work!?: Understanding crowdsourced employer branding

Jan Kietzmann, Amir Dabirian, Jan H. Kietzmann, 2017 .

Clustering of influential wine bloggers using automated content analysis techniques

Sarah T. Lord Ferguson, A. Bigi, Hoda Diba, 2019, Journal of Wine Research.

Employer Branding: The Impact of COVID-19 on New Employee Hires in IT Companies

Hoda Diba, 2023, IT Prof..