Sandra Maria Correia Loureiro

Explaining Love of Wine Brands

Hans Ruediger Kaufmann, H. Kaufmann, Sandra Maria Correia Loureiro, 2012 .

Exploring a New Form of Interaction in the Match Day: Virtual Reality Technologies among Fans of Soccer

Daniela Langaro, Sandra Maria Correia Loureiro, Pedro Oliveira, 2022, Journal of Promotion Management.

Service brand coolness in the construction of brand loyalty: A self-presentation theory approach

Jaime Romero, Natalia Rubio, Jano Jiménez-Barreto, 2022, Journal of Retailing and Consumer Services.

The effects of socio-political context on Tourism

E. Tsoukatos, S. Shahrabani, F. Voulgaris, 2019 .

Loving and Hating Brands

Sandra Maria Correia Loureiro, 2019, Brand Culture and Identity.