J. Mero

发表

Effectual and causal reasoning in the adoption of marketing automation

Anssi Tarkiainen, J. Mero, Juliana Tobon, 2020 .

Digital content marketing in business markets: Activities, consequences, and contingencies along the customer journey

E. Jaakkola, Harri Terho, J. Mero, 2022, Industrial Marketing Management.

Social Media Influencers as Mediators of Commercial Messages

J. Mero, Heini Vanninen, Eveliina Kantamaa, 2022, Journal of Internet Commerce.

Implications of the COVID-19 pandemic on market orientation in retail banking

Heikki Karjaluoto, A. Shaikh, J. Mero, 2021, Journal of Financial Services Marketing.

LAPPEENRANTA-LAHTI UNIVERSITY OF TECHNOLOGY LUT School of Business and Management Business Administration

Anssi Tarkiainen, T. Korhonen, J. Mero, 2019 .

EXPLORING THE ANTECEDENTS OF E-LOYALTY AND EWOM IN THE CONTEXT OF FOOD DELIVERY APPLICATION SERVICES IN FINLAND Jyväskylä University School of Business and Economics

J. Mero, Mark Mattayev, 2022 .

An effectual approach to executing dynamic capabilities under unexpected uncertainty

J. Mero, Hannele Haapio, 2022, Industrial Marketing Management.

B2B influencer marketing: Conceptualization and four managerial strategies

Joona Keränen, J. Mero, Heini Vanninen, 2023, Industrial Marketing Management.

Consumer behavior with augmented reality in retail: a review and research agenda

Anssi Tarkiainen, J. Mero, Virginie Lavoye, 2021, The International Review of Retail, Distribution and Consumer Research.

Medicine of the future: How and who is going to treat us?

R. Rohrbeck, Heikki Karjaluoto, Ahmed Khwaja, 2023, Futures.

The emperor’s new clothes: self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes

Anssi Tarkiainen, J. Sipilä, J. Mero, 2023, Journal of Services Marketing.

Agile logic for SaaS implementation: Capitalizing on marketing automation software in a start-up

Heikki Karjaluoto, H. Makkonen, J. Mero, 2022, Journal of Business Research.

The effects of two-way communication and chat service usage on consumer attitudes in the e-commerce retailing sector

Joel Mero, J. Mero, 2018, Electronic Markets.

Augmenting machine learning with human insights: the model development for B2B personalization

J. Mero, S. Yaghtin, 2024, Journal of Business & Industrial Marketing.

Antecedents of Market Orientation in The Banking Sector During Its Digital Transformation

Heikki Karjaluoto, Hannele Haapio, Joel Mero, 2019, Bled eConference.