S. Askool

Scoping study to identify factors influencing the acceptance of social CRM

K. Nakata, K. Nakata, S. Askool, 2010, 2010 IEEE International Conference on Management of Innovation & Technology.

Understanding proximity mobile payment adoption through technology acceptance model and organisational semiotics: an exploratory study

Yu-chun Pan, S. Askool, Chekfoung Tan, 2019 .

A method of analysing the use of social networking sites in business

K. Nakata, S. Askool, Aimee Jacobs, 2011 .

Extending Technology Acceptance Model for Proximity Mobile Payment via Organisational Semiotics

Chekfoung Tan, Aimee Jacobs, Yu-Chun Pan, 2018, ICISO.

The Use of Social Media in Arab Countries: A Case of Saudi Arabia

Sanaa Askool, S. Askool, 2012, WEBIST.

An Investigation of Social Media Use in Saudi Arabia

Sanaa Askool, S. Askool, 2012, WEBIST.

A conceptual model for acceptance of social CRM systems based on a scoping study

Keiichi Nakata, Sanaa Askool, K. Nakata, 2011, AI & SOCIETY.

Investigation into the adoption intention of social CRM in Saudi banks

K. Nakata, K. Nakata, S. Askool, 2012, International Conference on Information Society (i-Society 2012).

An Organisational Semiotics Perspective to Co-Design of Technology Enhanced Learning

Aimee Jacobs, Yu-Chun Pan, Sanaa Askool, 2016, ICISO.