Nathalie Veg-Sala

发表

LUXURY BRAND ON INTERNET: AN ANALYSIS OF WEBSITES DIMENSIONS AND WEBSITES TYPOLOGY'S EVOLUTION

A. Geerts, Nathalie Veg-Sala, 2017 .

A semiotic analysis of the extendibility of luxury brands

Elyette Roux, Nathalie Veg-Sala, 2014 .

The impact of stereotyped and non-stereotyped brand genders on cross-gender extension evaluations

Nathalie Veg-Sala, 2017 .

The use of longitudinal case studies and semiotics for analysing brand development as process of assimilation or accommodation

Nathalie Veg-Sala, 2014 .

Evidence on Internet Communication Management Strategies for Luxury Brands

A. Geerts, Nathalie Veg-Sala, 2011 .