Wei-Ken Hung

How grayscale influences consumers' perception of product personality

Wei-Ken Hung, Lin-Lin Chen, Yu-Shan Athena Chen, 2016, 2016 International Conference on Applied System Innovation (ICASI).

Utilizing Matte Packaging to Communicate Warmth

Wei-Ken Hung, Yu-Shan Chen, 2020 .

Opportunity identification and business performance of design startups in the first year of entrepreneurship

Wei-Ken Hung, Lin-Lin Chen, Yu-Chieh Yeh, 2016, 2016 International Conference on Applied System Innovation (ICASI).

Comparison of business models of citrus fruit orchards

Wei-Ken Hung, Ling-Yu Pan, 2017, 2017 International Conference on Applied System Innovation (ICASI).

Effects of Novelty and Its Dimensions on Aesthetic Preference in Product Design

Wei-Ken Hung, Lin-Lin Chen, W. Hung, 2012 .