M. Gardner

What’s In It For Me? Consumer Perceived Value of Marketing Activities as a Driver of Consumer Brand Engagement on Social Network Sites.

M. Gardner, 2017 .

I Deserve That Deal! Effects of New Customer Exclusive Promotions on Existing Service Customers

Joanna Melancon, M. Gardner, 2022, Services Marketing Quarterly.

Do GPs practice what they preach? A questionnaire study of GPs' treatments for themselves and their patients.

J. Ogden, M. Gardner, 2005, Patient education and counseling.

Deal or No Deal: Sales Promotion Influence on Consumer Evaluation of Deal Value and Brand Attitude

M. Gardner, 2022, Small Business Institute Journal.

The era of consumer entitlement: investigating entitlement after a perceived brand failure

Joanna Melancon, V. Dalakas, M. Gardner, 2021, Journal of Consumer Marketing.

Doctors expressions of uncertainty and patient confidence.

Jane Ogden, Pam Martin, J. Ogden, 2002, Patient education and counseling.