Zhao Li

Effects of Psychological Benefits of Greenness on Airlines’ Customer Experiential Satisfaction, Service Fairness, Alternative Attractiveness, and Switching Intention

Suk Ha Grace Chan, X. Zhang, Y. Wang, 2022, Frontiers in Psychology.

The Role of Relative Deprivation and Attribution Style in the Relationship between Organizational Fairness and Employees’ Service Innovation Behavior

Zhao Li, Wangbing Liang, Ruili Zhang, 2022, Behavioral sciences.

Innovative or Not? The Effects of Consumer Perceived Value on Purchase Intentions for the Palace Museum’s Cultural and Creative Products

A. Morrison, Zhao Li, Jun Shao, 2021, Sustainability.

Risk Perception of COVID-19 as a Cause of Minority Ethnic Community Tourism Practitioners’ Willingness to Change Livelihood Strategies: A Case Study in Gansu Based on Cognitive-Experiential Self-Theory

Zhao Li, B. Xia, Wangbing Liang, 2022, International journal of environmental research and public health.

Impact of COVID-19 Outbreak Risk Perception on Willingness to Consume Products from Restaurants: Mediation Effect of Risk Attitude

Zhao Li, Jingfeng Luo, Zhao Li, 2022, Sustainability.