Shihyi Chien

Elucidating the Effect of Antecedents on Consumers’ Green Purchase Intention: An Extension of the Theory of Planned Behavior

Shih‐Chih Chen, J. You, A. Ruangkanjanases, 2020, Frontiers in Psychology.

Improving the Perceived Quality of Private Brands Using Co-Branding: The Role of Brand Equity and Store Image

Yichuan Wang, Chiahui Yu, Shihyi Chien, 2014 .

The Influences of Perceived Value on Consumer Purchase Intention : The Moderating Effect of Advertising Endorser

Huery-Ren Yeh, Yi-Ching Tsai, Shihyi Chien, 2011 .