Madhupa Bakshi

发表

Corporate Social Responsibility: Linking Bottom of the Pyramid to Market Development?

Prashant Mishra, Ramendra Singh, Madhupa Bakshi, 2015 .

Structural equation modelling of determinants of consumer-based brand equity of newspapers

Prashant Mishra, Madhupa Bakshi, 2016 .

‘Crazy Kiya Re’: Explaining the consumption and popularity of Hindi film songs

Soumyadip Sarkar, Madhupa Bakshi, 2015 .

Drivers of brand equity of television news channels: evidences from emerging market

Prashant Mishra, Madhupa Bakshi, 2017 .

Influence of Trust and Affect on Brand Loyalty and Brand Performance: The Case of Indian Television News Channels

Prashant Mishra, Madhupa Bakshi, 2014 .

Corporate Social Responsibility: Linking Bottom of the Pyramid to Market Development?

Prashant Mishra, Madhupa Bakshi, R. Singh, 2014, Journal of Business Ethics.

Social Media Marketing In Emerging Economies: Case Study of Three Indian Firms

Prashant Mishra, Prashant Mishra, Madhupa Bakshi, 2014 .

Impact of Consumption Emotions on WOM in Movie Consumption: Empirical Evidence from Emerging Markets

Prashant Mishra, Madhupa Bakshi, R. Singh, 2016 .