Maja Konečnik Ruzzier

发表

Tourism Destination Brand Equity Dimensions

W. Gartner, Maja Konečnik Ruzzier, 2011 .

Brand Identity Development and the Role of Marketing Communications: Brand Experts’ View

Nuša Petek, Maja Konečnik Ruzzier, 2012 .

Chapter 5 A TWO-DIMENSIONAL APPROACH TO BRANDING Integrating Identity and Equity

Mitja Ruzzier, Maja Konečnik Ruzzier, 2009 .

Developing and Applying a Place Brand Identity Model: The Case of Slovenia

L. Chernatony, Maja Konečnik Ruzzier, 2013 .

Extending the Tourism Destination Image Concept into Customer-Based Brand Equity For A Tourism Destination

Maja Konečnik Ruzzier, 2010 .

Developing brand identity for Slovenia with opinion leaders

Maja Konečnik Ruzzier, 2012 .

International Entrepreneurial Orientation and the Intention to Internationalize

E. Douglas, Mitja Ruzzier, Jana Hojnik, 2020, Sustainability.

The Image as a Possible Source of Competitive Advantage of the Destination – The Case of Slovenia

Maja Konečnik Ruzzier, 2013 .

Evaluating Slovenia’s Image as a Tourism Destination: Self-Analysis Process Towards Building a Destination Brand

Maja Konečnik Ruzzier, 2013 .

The Role of Brand-Oriented Leadership of Top Management during Internal Branding Process

Katja Terglav, Robert Kaše, Maja Konečnik Ruzzier, 2014 .

Clarifying the Concept of Customer-Based Brand Equity for a Tourism Destination

Maja Konečnik Ruzzier, 2013 .