C. Meza

An exploratory study of environmental attitudes and the willingness to pay for environmental certification in Mexico

Suzanne G. Tilleman, Bryan W. Husted, Michael V. Russo, 2014 .

How Social-Cause Marketing Affects Consumer Perceptions

Kevin Lane Keller, Steve Hoeffler, P. Bloom, 2006 .

How Social-Cause Marketing Affects

Kevin Lane Keller, P. Bloom, Steve Hoeffler, 2006 .

Understanding and valuing corporate societal marketing initiatives

C. Meza, 2018 .