Roland Gau

发表

Understanding and Facilitating the Usage of Nutritional Labels by Low-Literate Consumers

Manoj Hastak, M. Viswanathan, Roland Gau, 2009 .

The Retail Shopping Experience for Low-Literate Consumers

M. Viswanathan, Roland Gau, 2008 .

Community-Based Initiatives and Poverty Alleviation in Subsistence Marketplaces

Edward Ramírez, M. E. Barua, Roland Gau, 2014 .

Chapter 1 Evolving and Expanding Marketing to Address Challenges and Opportunities in BoP Markets: Looking Back and Forward

M. Viswanathan, Arun Sreekumar, Roland Gau, 2018, Bottom of the Pyramid Marketing: Making, Shaping and Developing BoP Markets.

Understanding the inherent complexity of sustainable consumption: A social cognitive framework

Michael G. Luchs, Rebecca Walker Naylor, Roland Gau, 2013 .

Adapting traditional livelihood practices in the face of environmental disruptions in subsistence communities

Rita de Cássia de Faria Pereira, Kevin L. Sample, Srinivas Venugopal, 2019, Journal of Business Research.

Across Time, Across Space, and Intersecting in Complex Ways: A Framework for Assessing Impacts of Environmental Disruptions on Nature-Dependent Prosumers

Andrés Fernando González Barrios, Roland Gau, Laurel Steinfield, 2020, Journal of Public Policy & Marketing.

Functional Illiteracy and Nutritional Education in the United States: A Research-Based Approach to the Development of Nutritional Education Materials for Functionally Illiterate Consumers

M. Viswanathan, Roland Gau, 2005 .

Thermal cracking in disc brakes

Thomas J. Mackin, Roland Gau, B. D. Snyder, 2002 .

Studying low-literate consumers through experimental methods: Implications for subsistence marketplaces

Madhubalan Viswanathan, Roland Gau, Haeran Jae, 2012 .

Designing Marketplace Literacy Education in Resource-Constrained Contexts: Implications for Public Policy and Marketing

Robin J. B. Ritchie, M. Viswanathan, S. Sridharan, 2009 .

Ingraining Product-Relevant Social Good into Business Processes in Subsistence Marketplaces: The Sustainable Market Orientation

Madhubalan Viswanathan, Roland Gau, A. Seth, 2009 .

Understanding the influence of literacy on consumer memory: The role of pictorial elements

Lan Xia, Madhubalan Viswanathan, Roland Gau, 2009 .

USER-GENERATED CONTENT AS WORD-OF-MOUTH

Edward Ramirez, John Hadjimarcou, Roland Gau, 2018 .

DOING WELL BY DOING GOOD: PURSUING COMMERCIAL SUCCESS BY INTERNALIZING SOCIAL GOOD IN SUBSISTENCE MARKETS.

Madhubalan Viswanathan, Roland Gau, A. Seth, 2007 .

Subsistence Marketplaces: Challenges and Opportunities

M. Viswanathan, R. Elaydi, Roland Gau, 2019, Journal of Public Policy & Marketing.

How Does Knowledge Translation Involving (Non)Humans Influence the Adoption of Climate Change Solutions? The Case of Nature-Dependent Prosumers

Charlene A. Dadzie, Andrés Barrios, Roland Gau, 2023, Journal of the Association for Consumer Research.

Toward a Sustainable Marketplace: Expanding Options and Benefits for Consumers

Michael G. Luchs, Rebecca Walker Naylor, Roland Gau, 2011 .

Concrete and abstract goals associated with the consumption of environmentally sustainable products

Fernando R. Jiménez, Edward Ramírez, Roland Gau, 2015 .