Datha Damron-Martinez

Examining the Effectiveness of Athlete Celebrity Endorser Characteristics and Product Brand Type: The Endorser Sexpertise Continuum

Diana L. Haytko, Christina S. Simmers, Datha Damron-Martinez, 2009 .

Connecting Consumer Behavior With Marketing Research Through Garbology

Datha Damron-Martinez, Katherine L. Jackson, 2017 .

A Study of Undergraduate Student Intent to Minor in Business: A Test of the Theory of Planned Behavior

A. Presley, Lin Zhang, Datha Damron-Martinez, 2013 .

A Study of Business Student Choice to Study Abroad: A Test of the Theory of Planned Behavior

A. Presley, Lin Zhang, Datha Damron-Martinez, 2010 .