T. H. Rojas

Brand logo recognition by children aged 3 to 6 years. Mickey Mouse and Old Joe the Camel.

J. W. Richards, A. Goldstein, P. Fischer, 1991, JAMA.

An evaluation of health warnings in cigarette advertisements using standard market research methods: what does it mean to warn?

Richard J. Fox, Paul M. Fischer, Dean M. Krugman, 1993 .