C. Kulshrestha

Dynamics of Competitive Advantage and Consumer Perception in Social Marketing

Avinash Kapoor, Chinmaya Kulshrestha, A. Kapoor, 2013 .

Consumers' perceptions: an analytical study of influence of consumer emotions and response

A. Kapoor, C. Kulshrestha, 2009 .

Marketing or Social Marketing: Is There an Identity Crisis?

A. Kapoor, C. Kulshrestha, 2015 .

Is Being Perceived as Sustainable a Means to Achieve a Differential Advantage

A. Kapoor, C. Kulshrestha, 2012 .

The effect of perception on Indian urban female consumer buying behaviour

A. Kapoor, C. Kulshrestha, 2008 .

Cause-Related Marketing: Consumer Perceptions of Philanthropic Activity

A. Kapoor, C. Kulshrestha, 2014 .