S. Aditya

Role of Brand Familiarity in Combatting Rumors

Sutapa Aditya, S. Aditya, 2014 .

How source cues impact consumer evaluations of direct and indirect persuasion attempts

D. Dahl, K. Main, S. Aditya, 2014 .

Does Service Quality Perception in Omnichannel Retailing Matter? A Systematic Review and Agenda for Future Research

S. Akter, Steven Qiang Lu, M. Hossain, 2018, Exploring Omnichannel Retailing.

The Appeal of Others: How to Avoid the Self-Positivity Bias

K. Main, S. Aditya, 2007 .

LOYALTY MEASUREMENT AND ITS IMPLICATION FOR RETAIL GROCERY INDUSTRY

S. Aditya, 2004 .

Role of Entertainment, Social Goals, and Accuracy Concerns in Knowingly Spreading Questionable Brand Rumors

Peter R. Darke, S. Aditya, 2020, Journal of the Association for Consumer Research.

How does Social Media Analytics Create Value?

Shahriar Akter, Samuel Fosso Wamba, Mithu Bhattacharya, 2016, J. Organ. End User Comput..

The Impact of Source and Item Characteristics on Consumer Responses to Flattery in Retail Sales Transactions

D. Dahl, S. Aditya, Kelley Main, 2009 .