Rosidah Musa

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PADI Model: The Role of Malaysian’s Emotional Experience on National Car

Wan Nadiah Mohd Nadzri, Rosidah Musa, Nasarudin Hussin, 2016 .

Modeling the Effects on the Attitude of Young Adult Urban Muslim Women towards Halal Cosmetic Products: New Insights for Championing the Halal Economy

Rosidah Musa, Arshad Ayub, Rosidah Musa, 2013 .

Who’s at risk for smartphone nomophobia and pathology; the young or matured urban millennials?

Rosidah Musa, Janiffa Saidon, Sofiah Abdul Rahman, 2017 .

CELEBRITY ENDORSEMENT IN ADVERTISING: A DOUBLE-EDGED SWORD

Rosidah Musa, Mazzini Muda, Lennora Putit, 2017 .

Focus Group Method an Aid to Explore Brand Experience and Contextual Factors

Wan Nadiah Mohd Nadzri, Rosidah Musa, Rosidah Musa, 2014 .

Humanoids in Autism Therapy: The Child Perspective☆

Rugayah Hashim, Sabarinah Sh Ahmad, Zulhabri Ismail, 2014 .

The Impact of Social Media Content Marketing (SMCM) towards Brand Health

Rosidah Musa, Mior Harris Mior Harun, Nur Syakirah Ahmad, 2016 .

Corporate Customers' Adoption of Internet Banking: Case of Klang Valley Business Firm in Malaysia

Faridah Hassan, Rosidah Musa, Syed Shah Alam, 2009 .

The Roles of Perceived Value, Perceived Equity and Relational Commitment in a Disconfirmation Paradigm Framework: An Initial Assessment in a 'Relationship-Rich' Consumption Environment

Rosidah Musa, Matthew J. Robson, John Gordon Pallister, 2005 .

Celebrity Entrepreneur Endorsement and Advertising Effectiveness

Rosidah Musa, Mazzini Muda, Halimahton Borhan, 2014 .

Factors Influencing Attitude towards Halal Cosmetic among Young Adult Urban Muslim Women: A Focus Group Analysis

Rosidah Musa, Rosidah Musa, Azreen Jihan Che Mohd Hashim, 2014 .

Examining market accessibility of Malaysia's Harumanis mango in Japan: challenges and potentials

Faridah Hassan, Rosidah Musa, Norzaidi Mohd Daud, 2010 .

Assessing Consumers’ Perception, Knowledge and Religiosity on Malaysia's Halal Food Products

Faridah Hassan, Rosidah Musa, Rosidah Musa, 2014 .