Zaoying Kuang

发表

How face consciousness reverse pro-self-behavior? A study on ecological consumption from the perspective of social value orientation

Zhuomin Shi, Lufang Wu, Zaoying Kuang, 2018, Journal of Contemporary Marketing Science.

Why it is hard to explain Chinese face?—FACE measurement models and its influence on ecological product preference

Zhuomin Shi, Zaoying Kuang, Ning Yang, 2017 .