Rajkumar Venkatesan

发表

Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning

Paul Farris, Rajkumar Venkatesan, Ronald T. Wilcox, 2014 .

Improving customer profit predictions with customer mindset metrics through multiple overimputation

Nalini Ravishanker, Werner Reinartz, Rajkumar Venkatesan, 2019, Journal of the Academy of Marketing Science.

A genetic algorithms approach to growth phase forecasting of wireless subscribers

Rajkumar Venkatesan, V. Kumar, R. Venkatesan, 2002 .

Implementing Marketing Analytics

Paul Farris, Rajkumar Venkatesan, 2017 .

Empirical Analysis of the Impact of Recommender Systems on Sales

Ram D. Gopal, Fang Yin, Rajkumar Venkatesan, 2010, J. Manag. Inf. Syst..

Instant Mileage Assistance (IMA) in a Geared Two Wheeler

Davinder Kumar, Rajkumar Venkatesan, T Manikandan, 2014 .

A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy

Rajkumar Venkatesan, V. Kumar, Vijay Kumar, 2004 .

Multiple Regression and Marketing-Mix Models

Rajkumar Venkatesan, Shea Gibbs, 2017 .

Efficient processing of k-nearest neighbor queries over relational databases: a cost-based optimization

Anteneh Ayanso, Kumar Mehta, Rajkumar Venkatesan, 2004 .

Transformation of Marketing at the Ohio Art Company (a)

Paul Farris, Rajkumar Venkatesan, Dustin Moon, 2017 .

Multi-stage multivariate modeling of temporal patterns in prescription counts for competing drugs in a therapeutic category

Nalini Ravishanker, Rajkumar Venkatesan, Volodymyr Serhiyenko, 2018 .

Everywhere and at All Times: Mobility, Consumer Decision-Making, and Choice

Beibei Li, Hongju Liu, Jonah Berger, 2018 .

Predicting and Defining B2B Sales Success with Machine Learning

Rajkumar Venkatesan, Stephen Mortensen, Michael Christison, 2019, 2019 Systems and Information Engineering Design Symposium (SIEDS).

Practice Prize Report - The Power of CLV: Managing Customer Lifetime Value at IBM

V. Kumar, Rajkumar Venkatesan, Tim Bohling, 2008, Mark. Sci..

The Times of India: Start the Presses

Gerry Yemen, Rajkumar Venkatesan, 2017 .

Understanding the Role of Artificial Intelligence in Personalized Engagement Marketing

Rajkumar Venkatesan, V. Kumar, V. Kumar, 2019, California Management Review.

Measuring and Managing Returns from Retailer-Customized Coupon Campaigns

Rajkumar Venkatesan, Paul W. Farris, P. Farris, 2012 .

Optimal Customer Relationship Management Using Bayesian Decision Theory: An Application for Customer Selection

Rajkumar Venkatesan, V. Kumar, V. Kumar, 2007 .

Will the frog change into a prince? Predicting future customer profitability

Roland T. Rust, Rajkumar Venkatesan, V. Kumar, 2011 .

Evolutionary Estimation of Macro-Level Diffusion Models Using Genetic Algorithms: An Alternative to Nonlinear Least Squares

Rajkumar Venkatesan, V. Kumar, Trichy V. Krishnan, 2004 .

From Customer Lifetime Value to Shareholder Value

Donald R. Lehmann, Rajkumar Venkatesan, Paul D. Berger, 2006 .

Forecasting category sales and market share for wireless telephone subscribers: a combined approach

Rajkumar Venkatesan, V. Kumar, R. Venkatesan, 2002 .

Do market characteristics impact the relationship between retailer characteristics and online prices

Ravi Bapna, Kumar Mehta, Rajkumar Venkatesan, 2007 .

Empirical Analysis of the Business Value of Recommender Systems

Robert Garfinkel, Rajkumar Venkatesan, R. Garfinkel, 2006 .

Decision Models for Customer Relationship Management (CRM)

Werner Reinartz, Rajkumar Venkatesan, W. Reinartz, 2008 .