Junsang Yeo

Effects of Parent-Extension Similarity and Self Regulatory Focus on Evaluations of Brand Extensions

Jongwon Park, Jongwon Park, Junsang Yeo, 2006 .

Corporate Brand Trust as a Mediator in the Relationship between Consumer Perception of CSR, Corporate Hypocrisy, and Corporate Reputation

Won-Moo Hur, Won‐Moo Hur, Hanna Kim, 2015 .